what we did
“when girls are safe, everyone is” is a lived truth — the challenge was telling it. with tide social's nonprofit-sector expertise and b. estratégia's deep, analytical eye, we created plan international brasil's new way of telling the world about its cause.
what they said
“repositioning our brand and looking inward was something we'd always wanted to do. it was an incredible piece of work, one that went beyond every expectation. and now we have our own verbal palette!”
plan international brasil team
out in the world
plan is learning to speak about what it does and believes in, while reaching girls and their communities across more than 130 brazilian municipalities. and counting.
