[ who we are ]

floema is asharp poem

poem, because it exists to bring out the beauty in things. edge, because it knows beauty never comes ready-made.

[ word and thought ]

we're a duo looking both ways — inward and outward, at brazil and at the world, at strategy and creation, at charming and engaging.

gi marques

gi marques

words are my obsession, and I find solutions for companies through them. I believe language is the best route to logical strategy and to communication that actually engages — the kind that builds real bonds with people. that's why I'm always writing something, somewhere. I took part in and led branding projects for brands of every size, cause and segment, across agencies, national and international consultancies and studios, before starting floema in 2023. since then, every single day, we hand-pick honest words that echo brands' truths around the world — creatively, coherently, sustainably.

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jess verona

jess verona

I'm fascinated by bringing out the beauty in things. maybe that's why I love digging deep into companies and listening to their people. over more than 10 years, I've collected stories from family businesses to multinationals. that path gave me a cross-cutting perspective and sharpened both my creative and strategic range. today, I spot the best opportunities and translate complexity into narratives born from brands' most human truths — the kind that stirs our will to change the world. with a lot of listening, good references and method, we build that bridge between the rational and the emotional, polishing brands into something more self-aware and sincere.

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before anything, we're readers

and if you love reading, it shows

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the space between the lines