what we did

we rethought the brand from the ground up: strategy, language, from the first diagnosis to the visual and verbal identity, all with our partners at estúdio ditongo. we started, of course, by listening to the people Brazil's financial system had always left behind. we understood their pain points, their needs, and why they choose jeitto. or haven't chosen it yet. from there, we built the brand's new positioning, bringing jeitto closer — relevant and safe for whoever uses it. we created a space of recognition and trust, where “dar um jeito é pra hoje” (finding a way, today) is more than a tagline — it's the truth the brand delivers day to day.

what they said

“our brand stands with people who do a lot with a little, so they can keep doing more and doing it better. that idea was central to every decision we made.”

guilherme Reggiani, marketing manager

out in the world

we connected jeitto to the urgencies of the present, with financial responsibility and a commitment to the daily life of people who've always done a lot with a little — and can do more.