what we did

after 5 years of actively contesting narratives, the time came to get even closer to the streets, to other people living on the margins: from the favelas, black, indigenous. in partnership with gabriel cavallari and estúdio saúba, we created a new brand built as a cycle, from the inside out. all that strength in one line: living the power of the favela so the favela can live

what they said

“they understood the brand's proposal perfectly and got it across in a way that was truly their own. they managed to absorb and interpret every one of our ideas. the final result blew past our expectations — this team is incredible!”

Isabelle Venancio, Communications Coordinator

out in the world

present in the assembly halls, in the media and in the papers, the organization gained even more discursive and identity resources, with clarity, to reach new spaces and impact more people.